What is your sword in the stone?

Any marketing effort requires several basic components, not the least of which is a positioning strategy. Positioning means determining who you are selling your products...  [full feature]

Is customer satisfaction good enough?

The challenge for the 21st century is not just serving customers, it’s . . .

• understanding customers


• being prepared to serve customers
<...  [full feature]

Marketing 108

Did you know that frequency is the key to getting results in advertising?

1. The first time a man looks at an adve...  [full feature]

Nothing happens until somebody makes a sale.

Many people use the words “ marketing “ and “ sales “ as if they meant the same thing. They don’t. In fact, understanding the difference between the two is essentia...  [full feature]

7 Actionable Ideas

A successful marketing effort requires a combination of theory and actionable ideas. We have discussed the theoretical aspects of marketing over the last several months,...  [full feature]

Marketing 105

Are you spending money on advertising and not getting the results you hoped for? Are you part of the statistics that indicate that somewhere between 50% - 90% of your ...  [full feature]

A 7 Point Marketing Plan

Over the last several months, we have talked about marketing from the perspective of media choices, creative content, tracking results, and the other components outside of the advertising mix. B...  [full feature]

 
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