Advertising and Promotion

NFDA Relay For Life National Team Program Brings Funeral Service Together in Fight Against Cancer

Posted Mon, 03/22/2010 - 12:00 by Administrator

Brookfield, Wis. – According to the American Cancer Society (ACS), men have nearly a one-in-two risk of developing cancer during their lifetime; for women, the risk is a little more than one in three. As part of its ongoing partnership with the American Cancer Society (ACS), the National Funeral Directors Association (NFDA) is participating in the Relay For Life National Team Program for the third consecutive year.

Forethought offers new Funeral Funding SolutionsSM portfolio

Posted Fri, 10/23/2009 - 12:00 by Administrator

INDIANAPOLIS, IN. - October 23, 2009 - In support of its long-term commitment to its network of funeral planners, Forethought Life Insurance Company ("Forethought") is pleased to announce the launch of its Funeral Funding SolutionsSM portfolio. This portfolio provides the industry's most comprehensive products and services to help consumers fund end-of-life expenses.

You're online, but are you listening?

Posted Wed, 11/05/2008 - 12:00 by samb

Your funeral home has a website. You are online and are setup in a way that if people look for you or your services, they can find you. Good work. You are now half-way done.

Part of the glory of the internet is that it is one big social gathering place. People share ideas, reviews, recommendations, complaints, friendships, hardships, and everything else within their social groups. In short, conversations are happening online and growing at a rapid pace. Are you participating in these conversations or ignoring them?

4 Ways to Build Links to Your Website

Posted Mon, 11/03/2008 - 12:00 by samb

4 Ways to Build Links to Your Website

Building inbound links to your website is vitally important if you want to have a better search engine ranking. Links count as votes for credibility and Google uses those votes to determine PageRank. PageRank is one of the primary determining factors in deciding the order for search results. Therefore, the more quality links you have point to your website, the better the chance for a higher search performance.

What is the PageRank of your Website?

Posted Tue, 10/28/2008 - 12:00 by samb

What is the PageRank of your Website?

You have a lot of control over which keywords or key phrases families can find your funeral home website with. But if your competitor has those same keywords in their website, how does Google decide who is first in the search result? PageRank is the measurement Google uses. PageRank is a collection of internal metrics Google has assigned concerning your website's credibility, authority, and quality. In fact, Google assigns PageRank to each page of your website.

How to Identify 5 Funeral Home Website Problems

Posted Mon, 10/27/2008 - 12:00 by samb

If you've been following the recent topics, then you know your funeral home website is more important than just a few pages online. You know that search engine optimization can make a huge difference in how often you get found in search results. Now you also know where to get started to make improvements.

What if these changes do not show improvement in your website ranking? Or could other things be affecting your website to offset the good work you are doing?

Check these five items to see if any of them affect your website.

Funeral Home SEO 101

Posted Thu, 10/23/2008 - 12:00 by samb

Yesterday's post covered a portion of "the what" of Search Engine Optimization. Today the topic is what your funeral home can start doing to improve it. As long as you own your website, you can make these changes yourself or get your webmaster to make them at your request.

NOTE: Let's get this out of the way first. If your website does not already have online obituaries on it, start there. That is the overwhelming reason families go to your website. If you do not have that essential piece, fix that before going further.

Why is my funeral home website not first on Google search results?

Posted Wed, 10/22/2008 - 12:00 by samb

Take a quick test. Open up www.google.com and run a search for your funeral home name. Do you come up first? On page 1? Try it again for how families might search: "funeral homes + city, state". For example, Funeral Home + Plano, TX. How did you do on this search?

If you came up first or on page one, then you are probably doing ok. There is always room for improvement, but there is no immediate crisis. If you did not come up on page one, then it might be time to learn what SEO is.

5 Reasons Why Funeral Homes Should Blog

Posted Tue, 10/21/2008 - 12:00 by samb

Social interaction between businesses and consumers is becoming hugely prevalent on the internet. A Blog is the simplest form of online social participation. As a funeral home, should you have a Blog on your website?

5 Reasons Why Funeral Homes Should Blog

Marketing for Results: Five Practical Steps

Posted Mon, 07/07/2008 - 12:00 by charleskanet

It's just shortly after 9:00 in the morning, and already I've been assaulted. More than once. You see, like you, I'm a victim of advertising assault. First, there was the dryer sheet sample that fell out of my newspaper and onto my driveway. Then, in order to read the news I had to peel off the 2-for-1 taco offer blocking the front-page headline. I settled in to watch "Good Morning America" which proved to be equal parts commercials and advertiser-sponsored segments. Why, even my cereal box lured me with 50 cents off a recommended brand of orange juice. Sound familiar?

Syndicate content