Your funeral home has a website. You are online and are setup in a way that if people look for you or your services, they can find you. Good work. You are now half-way done.
Part of the glory of the internet is that it is one big social gathering place. People share ideas, reviews, recommendations, complaints, friendships, hardships, and everything else within their social groups. In short, conversations are happening online and growing at a rapid pace. Are you participating in these conversations or ignoring them?