Funeral Sales

Preneed a plan that works

The real question most funeral directors should be asking themselves when they get a spare moment, is what will be the future of funeral service be in my town and what can I do now to make sure it will be favorable to me, my family and my funeral home.

The Elephant in the Room: Let’s talk about declining revenue and margins instead of debating preneed

I have been reflecting on the ongoing debate about preneed – whether it is a net plus or minus for funeral homes – and have concluded that we are all talking about the wrong thing. It is a distraction from the real issue which is: the accelerating erosion of revenue and margins in funeral service. I fear the funeral profession is fast approaching a crisis stage, and the conversation about preneed is akin to rearranging the deck chairs on the Titanic. Let me quantify reality:

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